Retail
VR Spacial Planning
The planning in the virtual space. In addition to the brand experience, the focus was on sustainable materials and an LED lighting concept.
BECC
AR Spacial Planning App
How furniture, exhibition elements, or products look and feel in a space can be tested by BECC using their self-developed AR app on-site with their customers, without real exhibits or test setups. It has already been used in various projects and in the redesign of their own agency spaces.
BMW Motorrad
Train-the-Trainer Product Training
BMW employees experienced firsthand how practical and immersive a product training can be in a virtual space during an international Train-the-Trainer event. The participants tested live how it feels to meet as avatars in a virtual space and receive content, for example, about a new motorcycle.
iONiX
Virtuelles Produkterlebnis
At the eMove 360° mobility trade fair in Munich, visitors in 2021 could experience the functionality of iONiX charging stations for electric cars in VR.
BMW Group
Brand Companion
Learning brand and company values should now be more fun with the BMW Group Brand Companion. The target group, trainees, can expect a mixture of editorial content and gamification elements in the app, as well as the opportunity to experience the brand identity in the virtual space. The app is used within brand training but can also be used individually and flexibly – and is intended to serve as an inspiration for future product developments. The app, realized in collaboration with Straightlabs, a provider of educational technology, was awarded the Red Dot Award: Brands & Communication Design in 2022.
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